Sarah tremellen biography
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Sarah is the Founder & Chief Executive of Bravissimo Ltd, a multi-channel lingerie and clothing retailer.
Sarah started the business in 1995 following her own frustrating attempts to buy lingerie when her bra size increased when she was pregnant. Her aim was to provide a really good choice of bras in big cup sizes and to provide an environment where big boobed women could celebrate their curves and feel positive about their figures. When it started, Bravissimo was purely a mail order business and Sarah ran it from her front room in partnership with a friend. After two years Sarah bought her friend’s share and continued to run Bravissimo on her own.
Over the last 18 years Sarah has developed Bravissimo from a tiny start up business into a company with a turnover of £45m, employing 750 people. Bravissimo now has 22 shops and a mail order and online business selling to women all over the world. The product range has develo
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Professor Sarah Robertson
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Bravissimo (company)
Bravissimo is a lingerie retailer that provides lingerie in D-L cup sizes and swimwear in a D-K cup range.[1] It has 25 stores[2] across the UK, and also sells via mail order, online and via a US website.[3] The company is based in Warwick, Warwickshire, and currently employs over 400 people.[4]
History
[edit]Founder Sarah Tremellen MBE[5] began as a freelance TV and radio researcher for the BBC, quitting after eight months at the age of 25 to have a baby. Whilst pregnant, Tremellen found it difficult to find a good choice of bras that would fit her when she went up to a G Cup.[6]
In 1995 after giving birth, Tremellen and her friend Hannah Griffiths tried to do something about it. They decided to take an eight-week business course which culminated in presenting a business plan to their local bank manager. Their presentation won them a £10,000 bank loan to help them start Bravissimo.[7